Every industry has competition. It’s what motivates us to continually improve our product, our customer experience, our branding – everything.
Competition exists at every stage of the sales funnel, including your initial contact. A memorable business card won’t be the only factor that determines whether or not they choose you – but it certainly plays a role.
Here are a few key business card design ideas to stand out from the crowd.
Be Bold with Color
More often than not, the business card domain is saturated with a stale sea of white. Your brand's colors are incredibly valuable in catching the eye. Use them boldly – you’ll be glad you did.
Choose or create a business card design that features a full-bleed background color that works for your brand. A solid color makes a clean, sleek statement, while a pattern can subtly add interest. If using color prominently, be sure to leave plenty of room around your logo and text boxes as not to overwhelm the viewer.
Make it a Double Feature
Make an impact from every angle by opting for a double-sided business card design. Without adding any extra bulk, you're doubling the visibility of your brand and increasing the flexibility of your design.
Get creative with design: The back of your business card can be reserved for an artistic approach to your logo or a stunning, unexpected graphic.
A practical extension: Depending on your industry, you can make your business card multi-purpose by turning the back of the card into an appointment reminder, loyalty card, referral prompt or otherwise.
Speak To Your Industry with Visuals
If you can complement your business card design with a graphic that resonates with your industry, go for it! Contact information – albeit essential – isn’t very memorable, and logos aren’t always easily identifiable.
A recognizable illustration (e.g. cosmetics for a beautician) will allow anyone to instantly connect the dots between your business name and the real-world product or service you offer.
A photograph has the same effect, like a picture-perfect mountain scene for an outdoor clothing store. Headshots are excellent business card additions for realtors, designers, freelancers – anyone who prioritizes personal branding and relationship building.
Do Something Different
There are golden rules for designing business cards to ensure that you cover all the bases in an easily recognizable way. Want to stand out from the card crowd? Forget the rules!
Rearrange the lines. Standard left-aligned contact information isn't the only way to keep in touch. Create a layout with visual interest, but still keep it clean and clear.
Say something memorable. Ask a question, add your value statement, or display the one-liner customer review that you're most proud of.
Go portrait! Vertical business cards are a small twist outside the norm, and Costco Business Printing has plenty of vertical designs.